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Garden Paper Trail

Data Privacy Policy

We value your privacy at Garden Paper Trail

Effective Date: February 20, 2024 | Last Updated: March 5, 2024

Information We Collect

Personal Information You Provide

Whenever you contact us for corporate bouquet arrangements or gift services, we collect information you willingly share. This may include your name, company name, email, phone number, delivery addresses, and any particular specifications for your floral needs. Payment details are collected when you place orders and are securely processed through our payment partners.

For corporate clients, we might also gather extra business data like registration details, preferred delivery timelines, and budget requirements to tailor our services to your organization's needs.

Information Collected Automatically

Our site automatically gathers certain technical data when you browse it. This includes your IP address, browser type, device details, and navigation path through the site. We use this information to enhance site performance and to learn how clients discover our services.

Important: We do not collect more personal data than is needed to deliver our floral arrangements and delivery services. Your privacy underpins how we run our business.

How We Use Your Information

We mainly use your personal information to complete flower orders and offer exceptional customer support, including processing orders, arranging deliveries, crafting custom bouquets per your specifications, and communicating about your service needs.

We also utilize information to enhance our services and the overall website experience, helping us identify the most valuable corporate floral offerings for our clients and how we can better serve the business community in United Kingdom.

Order Management: Handling floral orders, deliveries, and payment processing
Communication: Answering inquiries, providing updates, and customer support
Service Enhancement: Assessing feedback and usage trends to improve our offerings
Business Development: Designing customized corporate programs and subscription services

Information Sharing and Disclosure

Garden Paper Trail respects your privacy and does not sell your personal data to third parties. We share information only as needed to deliver our services or when required by law.

Service Partners

We may disclose essential information to trusted service partners who assist in running our operations, including delivery partners, payment processors, and technical service providers. These partners are obligated by contract to safeguard your data and use it solely for the services they perform for us.

Legal Requirements

We may disclose information when mandated by law, a court order, or government request, and also to protect our rights, property, or safety, or the safety of our customers and staff.

Data Security Practices

We treat the protection of your personal data with high priority and implement suitable technical and organizational measures to safeguard it. This includes secure storage, encrypted transmissions, and restricted access to personal data within our organization.

Safe Storage

Your personal data is kept in protected systems with access controls and ongoing security monitoring.

Encryption

Sensitive data transfers are encrypted to safeguard information as it travels between your browser and our infrastructure.

Limited Access

Only staff members with a legitimate need to access the data for service delivery can view customer information.

Although we deploy robust security measures, no method of sending data over the Internet is entirely foolproof. We continually update our security practices to defend against evolving threats.

Your Privacy Rights

You hold important rights over your personal data. In line with applicable laws, you may be entitled to access, amend, erase, or limit how we use your personal information.

Access: Ask for a copy of the personal data we store about you
Correction: Update or fix any inaccurate personal data
Deletion: Request removal of your personal data (subject to legal retention rules)
Restriction: Limit how we process your personal information in certain circumstances
Portability: Request transfer of your data in a structured, commonly used format

To exercise these rights, please contact us using the information provided at the end of this policy. We will respond to requests within a reasonable timeframe as required by applicable law.

Data Retention

We keep personal data only as long as needed to deliver our services and meet legal obligations. Retention durations differ based on the type of data and the purpose for which it was gathered.

Typical Retention Periods:

  • Customer contact and order details: 3 years after the last service interaction
  • Payment transaction records: 7 years to satisfy tax and accounting requirements
  • Website analytics data: 26 months for service improvement analysis
  • Marketing communication preferences: Until you opt out or 2 years of inactivity

Cookies and Website Tracking

Our site uses cookies and similar technologies to enhance your browsing experience and to learn how visitors interact with our site. Cookies help us remember your preferences and assess website performance.

You can manage cookie settings through your browser options. However, turning off certain cookies may affect how the site functions. For more details about our cookie practices, please review our Cookie Policy.

Third-Party Links

Our site may include links to external websites or services. This privacy policy covers only Garden Paper Trail and our site. We are not responsible for the privacy practices of external sites.

We encourage you to review the privacy policies of any third-party websites you visit through links on our site.

Policy Updates

We may revise this privacy policy from time to time to reflect changes in our practices, offerings, or legal obligations. If substantial changes occur, the "Last Updated" date at the top of this policy will be updated.

We invite you to review this policy periodically to stay informed about how we safeguard your privacy.

Contact Us About Privacy

If you have questions regarding this privacy policy, wish to exercise your privacy rights, or have concerns about how we handle your information, please reach out to us.

Contact Us About Privacy

Garden Paper Trail Privacy Team
10 Blossom Court, London
London, United Kingdom SW1A 1AA

Email: [email protected]
Phone: +44 20 7946 0001

For privacy-related inquiries, please include "Privacy Request" in your subject line and provide as much detail as possible about your request. We aim to respond to all privacy requests within one week.